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PROJECT
SCOPE
Branding Identity
The Off-Road Voyage is about teaching inexperienced off-road drivers to safely navigate the open sands, surf the dunes, ride the crests, and enjoy the beautiful deserts the region has to offer through 1- on -1 instruction. It was important to give the branding a personal touch and have it stand out from existing off-road driving clubs. As an off-road/outdoor enthusiast myself, this unique project was nothing short but a labour of love.
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